My suggestion is to "KIS" - Keep it Simple. I personally do a Satellite Investment Strategy, I keep the bulk of my portfolio in Bitcoin (85-90%) and pursue more aggressive investments (10-5%) in Protocols in which i think add value to the blockchain ecosystem.
The best way to know which ones add value is to read the whitepapers and understand the Cryptoeconomics behind each one. Also, dont go after projects which dont have a use case 99% of them are scams. remember: Keep it Simple.
Questions that you need to answer:
Who's behind the project?
- Whats the team? whats their background?
- how much cash they raised?
- try to reach out and talk to them, whats their response?
- how long have they been working in the project?
- who has the majority of the tokens? are they selling?
Product/Service:
- is it working?
- do people use it?
- is there a necessity for a token?
- is there a product already?
Tokenomics:
- whats the incentive for people to buy the token?
- can you extract a cash flow from the use-case?
- do you understand the use?
Risk-Return:
- What market(s) is the protocol aiming at?
- how much market share can it get?
- whats your investment horizon?
- how strong is the community?
- whats the intrinsic value? can your extract it from the cash flow?
- whats the current marketcap?
Don't invest in what people tell you to invest.
Don't invest in what you don't understand.
If someone tells you to buy something ask them the questions above, 99% of them they wont be able to answer.