A presentation (21 sildes) that is divided into two parts. The first explains the basics about;
► Monthly recurring revenue (“MRR”)
► Customer acquisition costs (“CAC”)
► Customer retention and churn rates
► Lifetime value of customers (“LTV”)
The second part is about issues that typically affect the above metrics,
► Importance of gross margins
► Cancelled invoices
► Customers not using the software (or never going live)
► Deferred revenue “haircut”
source: https://www.mlrpc.com/services/due-diligence/
