Hi Exchange crew,
I have been searching a bit deeper into the current talk of Bil Ackmans investment in to Universal music group (UMG) - Could this be a potential music rights play before the shift toward royalty NFT's takes place?
The back catalogue of UMG is impressive to say the least and it is evident that they are dipping their toes into the NFT merchandise area. UMG's merchandise unit (Bravado) has recently signed on with Ikonic.com, perhaps there is a larger picture unfolding here....
Has anyone pulled the thread further on this? Interested to see what we may be able to uncover.